Pair Domains Pricing #

I've been using Pair Domains (née pairNIC) as my default domain registrar for 20+ years. It dates back to my using Pair Networks for website hosting (since 1998, and mscape.com still lives there) - this is a spin-off service. The admin UI is not the fanciest, but it has the control that I need, and the (human) support has always been great.

I recently got a renewal notice for a .com domain, and was a bit surprised at the price – $116.35 for 5 years. My mental model is that it should be closer to $10/year. Pair has changed hands a couple of times in the past few years, first sold to Libsyn in 2018 and then to the more mysterious Your.Online in 2024. The latter is effectively a private equity roll-up, and I was curious if the high prices were due to them. Between the Wayback Machine and my email receipts I was able to put together this historical pricing table:

Year Registration Renewal (5 yr) Renewal (1 yr)
2025 $12 $24.49 $26.99
2024 $11 $20 $23
2023 $11 $19.57 $22.88
2022 $8 $16.57 $19
2021 $8 $16.57 $19
2020 $9.77 $13 $19
2018 $13 $13 $19
2017 $13 $13 $19
2015 $19 $13 $19
2014 $19 $13 $19
2011 $19 $13 $19
2008 $19 $13 $19

It looks like Libsyn started this trend, but the new owners leaned into it even more. The increased divergence between registration and renewal feels like an attempt to rely on laziness/intertia. The renewal price I was quoted was slightly less than the above pricing table ($23.27 vs. $24.49) so perhaps there was some attempt at frog boiling for long-timer customers. But in this case I had already been using Cloudflare's registrar for new projects, so I bit the bullet and did the hour or so of ClickOps to get everything switched over. Not the most satisfying way to spend a weekend afternoon, but hopefully this post can be a PSA for anyone else that has been similarly stuck.

1 Comment

Your.Online are ghouls, they destroyed what had been my registrar for twenty years not only by raising all prices sometimes twofold, but by removing every free service that could be monetized. I have a friend who was an employee during the takeover: they are actively searching the highest price range where sucking all money from the clients that for one reason or another cannot move will make them earn enough to make up for people leaving. Their idea is end game capitalism: buy someone healthy that makes decent money, live on the reputation, and destroy the service while raising up the price, until death.

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